This Startup is Selling Life Insurance Through a Selfie

Do selfies hold the secret to life expectancy? One tech company thinks so.

Photos posted on social media capture moments from our lives, from major events to trivial snaps of our food. Yet one insurtech startup thinks those fun photos reveal more than just what we did over the weekend. Lapetus Solutions, Inc. has developed facial recognition technology that scans a person’s selfie for clues about his or her lifestyle, informing decisions about life insurance policies.

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