‘Selfies’ that predict life expectancy buoyed by new partnership

Life insurers have a new shortcut to implementing facial analytics now that two digital disruptors have joined forces.

Sureify, the leading digital platform for life and annuity insurance companies, announced April 15 that it has partnered with Lapetus Solutions, a science-based AI company that specializes in forecasting life expectancy.

While Sureify already offers many customer engagement tools—such as integrating with social media and wearable devices in exchange for rewards and premium discounts—the partnership with Lapetus gives Sureify’s carriers access to facial analytics technology.

Chronos, one of the Lapetus platforms now available to Sureify’s carriers, allows the user to take a selfie, answer a few short questions and then receive a life expectancy prediction—no medical exams or complicated paperwork needed. Policyholders can then use this prediction to assess their retirement plans.

“This is brand new technology for the life insurance industry,” Lapetus Chief Marketing Officer Janet Anderson said. “Insurance carriers are looking for an easy digital platform. They don’t want to have to change their legacy systems. Now that Sureify carriers have access to our two key platforms, they can easily test our solutions and see where they make sense.”

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