Selfies, the latest big data source for life insurance

As the old adage says, a picture is worth a thousand words. But for life insurers, the value may go beyond that.

That’s the objective of a new insurtech startup, Lapetus, which has developed facial analytics software that uses selfies to analyze body mass index, gender, and even physiological age to determine underwriting risk.

The platform, Chronos, uses machine learning algorithms to extract human faces from images. Its AI engine then looks for intricate signals that give away information life carriers consider when issuing policies.

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