Marketing Expert & Business Advisor
Tracy Meyer is a Lecturer in the Department of Marketing at the University of North Carolina Wilmington. Before entering academia, Tracy worked in the commercial banking industry for 15 years as a commercial credit analyst and as a sales executive and Vice President in Private Banking. She has published 19 articles in outlets such as the Journal of the Academy of Marketing Science, the Journal of Business Research, Psychology and Marketing, and the Journal of Consumer Psychology. Tracy focuses on Retail Management, Services Marketing, Marketing Research, and Business Ethics.